Irvine offers cycling enthusiasts 44.5 miles of off-road bicycle trails and 282 miles of on-road bicycle lanes.More
About Irvine

About Destination Irvine

Mission

As the official Destination Marketing Organization (often referred to as a Convention & Visitors Bureau or CVB) for Irvine, the mission of Destination Irvine is to partner with the tourism and hospitality industry to brand and promote Irvine as a preferred overnight destination in Southern California for groups, sports events, leisure visitors and business travelers. Destination Irvine's goals are designed to enhance the economy of the city of Irvine through sustained growth in tourism spending, resulting in an increase in economic impact.

Staff

Wendy Haase, Director of Tourism Marketing

Demea Metcalf, Director of Sales

Destination Irvine is a division of the Irvine Chamber of Commerce.

Irvine Chamber Economic Development

Linda DiMario, Sr. Director, Economic Development & Tourism


Irvine Chamber of Commerce

Tallia Hart, President/CEO

Kim Sherman, Director of Membership 


Destination Irvine Staff are members of the following organizations:

  • Meeting Professionals International (MPI)
  • Destination Marketing Association International (DMAI)
  • California Travel Association (CalTravel)
  • Visit California
  • Orange County Visitors Association (OCVA)
  • U.S. Travel Association (TIA)
  • Western Association of Convention & Visitors Bureaus (WACVB)
  • Public Relations Society of America (PRSA) Travel & Tourism Section
  • Society of American Travel Writers (SATW)

CVB Overview

It may be too simple to say that bureaus sell cities; but in reality, that is their primary mission. Convention & Visitors Bureaus, or CVBs, are charged with the task of developing an image that will position their cities in the marketplace as a viable destination for meetings and visitors. CVBs have another crucial role as well: that of working with meeting and travel planners.

The importance of this role can be seen through several key services the CVB offers:

  • The CVB acts as the broker or liaison between the planner and the host destination and its resources, thus, making the meeting or travel planner's job easier by providing contact names and local information.
  • CVBs can efficiently provide city visitors with any array of information that addresses a multitude of questions about hotels, restaurants, attractions, shopping, recreation and entertainment opportunities. In this way, the CVB serves as a visitor's one-stop shop resource for ideas, inspiration and information.

CVBs solicit and service conferences and other related group business as well as engage in visitor promotions, which generate overnight stays for a destination, thereby enhancing and developing the economic fabric of the community. These goals can be realized through a variety of responsibilities delineated within a CVB's marketing program. Such programs tend to cluster around the following broad goals: to prospect, nurture, encourage, and invite associations and corporations to hold meetings and/or events in the city.

Other Objectives Include:

  • To assist associations and corporations with the coordinating of their conferences, seminars, and at trade shows while in Irvine, including housing, transportation, registration or other mutually agreed upon services
  • To work with the component elements of the visitor industry, coordinating their resources in support of bidding for conferences, seminars and trade shows
  • To provide an array of services to travel planners in developing tours into a city, including suggested itineraries and overnight accommodations
  • To provide leadership for the tourism industry, coordinating activities, encouraging marketing activities and providing a holistic image on behalf of the city

CVBs have a sensitive and important role to play in the leadership of the travel and tourism industry within a community. Without the dynamic and professional role of a CVB, a city is less likely to have an image in the marketplace among meeting planners and groups. As a result, the city will not gain the benefits that occur from having visitors spending time and money in their communities.

Bringing together local political, civic, business and tourism industry representatives requires skilled and sophisticated leadership. Those bureaus which have been most consistently successful in their marketing endeavors have been those which have sought and obtained that kind of quality personnel.

Client Spotlight
Doubletree king bedroom.JPG
Irvine offers 14 full and select service hotels with 3,400 sleeping rooms. The majority of the properties are within minutes of the airport.  MORE
2015-2016 Visitors Guide
Visitors Guide
Whether here for a business trip or a family vacation, let our free Visitors Guide be your constant companion.  More

Annual Gray Whale Migration

Jan 19 – May 31
The Gray Whale makes the most spectacular and longest mass migration of any marine... More

Lunar New Year

Feb 03 – Feb 21
Celebrate the Year of the Monkey with exciting events, entertainment, special gifts and... More

Northwood Gratitude and Honor Memorial

Starting Jan 01
The nation's first memorial for U.S. military fallen in Afghanistan and Iraq, located in... More

OC Chill Ice Rink

Oct 02 – Feb 15
Irvine Spectrum Center will be transformed into a winter wonderland when the festive... More

Odysseo by Cavalia

Feb 03 – Feb 28
Odysseo is the company's second production that has been touring under the world's... More

Cupid's Date Night

Feb 13 – Feb 14
The Orange County Great Park presents Cupid’s Date Night, a unique... More

Farmers Market

Starting Jan 04
Shop for a variety of fresh and seasonal fruits and vegetables, breads, flowers and... More

Tanaka Farms Strawberry Tours

Mar 01 – Jul 01
What Is It? This is a guided tour around the farm that takes approximately 45 minutes... More

Irvine Regional Park's Easter Eggstravaganza

Mar 05 – Mar 26
Children ages 2 through 12 can participate in an Easter egg hunt, where each egg will... More

Orange County Restaurant Week

Mar 06 – Mar 12
With more than 100 restaurants in Orange County participating there is something for... More
All Events
Dining
Irvine offers true global cuisine, with a selection of foods from India, Persia, Thailand, Vietnam and other distant shores   MORE
2485 McCabe Way, Suite 150 ยท Irvine, CA 92614
Phone: 949-660-9112
Powered by Translate