Allison Lesser Named Director of Sales & Marketing at Hotel Irvine
Marguarite Clark (949) 295-2801 firstname.lastname@example.org
Longtime Southern California Hospitality Pro Joins Orange County Lifestyle Hotel
IRVINE, Calif. - Allison Lesser, who has spent more than 20 years working in the Southern California hospitality industry, has been named the director of sales and marketing at Hotel Irvine, a 536-room Orange County lifestyle hotel which recently emerged from a major reinvestment program overseen by owner/operator Irvine Company.
"With her strong track record in the hospitality industry, especially sales and marketing, Allison is an invaluable addition to Hotel Irvine's team," said Bill Tremper, Chief Marketing Officer for Irvine Company Resort Properties. "We are confident her skills and experience will be critical as we continue to concentrate on positioning Hotel Irvine as a dynamic hub for both locals and travelers: a modern, tech-savvy and community friendly spot."
With expertise in sales, revenue management, marketing, market positioning and profit enhancement, Lesser was a key part of the original marketing team for Hotel Irvine - unveiled last year as Orange County's only lifestyle hotel. Previously, she served as vice president of business development at BTS Hospitality, a hospitality consulting firm and was also a vice president of event sales for Patina Restaurant Group and vice president of sales for the Long Beach Convention & Visitors Bureau. Additionally, Lesser honed her sales and marketing savvy as the director of sales and marketing for W San Diego and the director of sales for Westin Long Beach. She began her career with Marriott Lodging as an account manager.
In her new position, she will head up all sales and marketing activities for the newly reinvented Hotel Irvine developing and overseeing group and leisure sales and marketing initiatives, including advertising, collateral, social media and public relations.
Lesser holds a Bachelor of Science degree in hotel and restaurant management from California State Polytechnic University, Pomona.
About Hotel Irvine
Hotel Irvine, a Lifestyle Hotel, is the Irvine Company's new spin on hospitality that puts the focus on the consumer. The hotel is designed to feel like a home away from home, a place where staff anticipates the needs of guests at every opportunity. Hotel Irvine's "HI" experience is personal at every touch point, with all the usual offerings found in a typical hotel, yet in an entirely new way, that is anything but typical for Orange County, California. Updated rooms offer ample space, and a refreshing sleek and modern décor combined with current technology, relevant books and magazines and updated amenities. Fresh communal spaces abound with a gastro pub inspired restaurant, a chic and modern bar and a Marketplace featuring hundreds of products reasonably priced combined with a variety of hot and cold options for those on the go.
Hotel Irvine is one of three hotels in the world-class portfolio of Irvine Company Resort Properties® including Pelican Hill Resort and Island Hotel Newport Beach. Just minutes from John Wayne Airport, Hotel Irvine features 520 guest rooms, 16 suites and the thoroughly updated and transformed collection of venues includes more than 50,000 square feet of event space with indoor and outdoor rooms, and one of the largest ballrooms in Orange County. It also features a stunning new theater, and the Backyard - a sophisticated yet relaxed outdoor event space.
A member of the Preferred Hotels & Resorts Lifestyle CollectionTM, guests at Hotel Irvine are eligible to enroll in the iPrefer® guest loyalty program to earn points, status and special benefits upon every stay.
About the Irvine Company
The Irvine Company® is an internationally renowned real estate development company known for its award-winning master-planned communities, its vast portfolio of high-quality investment properties and its leadership in conservation and natural resource management. The growing real estate portfolio encompasses office, apartment, retail and resort holdings located throughout California's premier markets, including assets in San Diego, Orange and Los Angeles Counties, and holdings in Northern California. As a steward of some of America's most beautiful and scientifically important open space and parklands, the company has donated more than half of the historic 93,000-acre Irvine Ranch® in Orange County - 50,000 acres - to permanently preserve these lands. The U.S. Department of Interior and the State of California have designated these parklands as "Natural Landmarks," one of the most prestigious land preservation designations. The privately held, diversified company traces its roots to the 1860s with the formation of The Irvine Ranch® from Mexican and Spanish land grants.
Hotel Irvine is located at 17900 Jamboree Rd, Irvine, CA 92614. For reservations, contact Hotel Irvine at 888-230-4452 or visit www.hotelirvine.com.
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