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Destination Irvine Chosen as 2011 Platinum Choice Award Winner

Published: 12/07/2011
Contact: Wendy Haase, Director of Tourism Marketing
Destination Irvine
949-660-9112 x 112
wendy@destinationirvine.com
 
DESTINATION IRVINE CHOSEN AS 2011 PLATINUM CHOICE AWARD WINNER
Select Hotels and CVBs Earn Smart Meetings Magazine's Coveted Recognition
Irvine, Calif. December 2011 - Readers of Smart Meetings magazine, a monthly publication for meetings and convention planners, have chosen Destination Irvine as a winner of the 8th Annual 2011 Platinum Choice Award.
Winners earn this recognition by setting exemplary standards in a range of categories, including ambience, amenities, breadth of resources, facility quality, and guest services, meeting space, meeting packages, recreational activities, restaurant and dining facilities, staff attitude and technical support.

"Destination Irvine is just one of more than 1,000 properties and organizations that qualify for this acknowledgment," said Michelle Carlen, Director of Sales, Destination Irvine. "We are honored to be among only 60 CVBs nationwide to receive this prestigious award."

This is the first time in eight years that a category for convention and visitors' bureaus (CVB) has been added. The award recognizes excellence in service and amenities in meeting and hotel facilities in Canada, United States, Mexico and the Caribbean.

"Our 2011 winners set the bar high in every way, not the least of which is having staff with a positive, can-do attitude that allows them to exceed expectations across the board," said Marin Bright, founder and publisher of Smart Meetings magazine.

Destination Irvine along with the other honorees were celebrated in the December issue of Smart Meetings magazine and on the magazine's website, www.smartmeetings.com.

About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment through a Hotel Improvement District (H.I.D.) positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.
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