Destination Irvine Sponsors Mixology Event
DESTINATION IRVINE SPONSORS MIXOLOGY EVENT
CalSAE Annual Conference Attendees Mixed It Up and Created a Signature Irvine Cocktail!
Irvine, Calif. March 29, 2012 - Destination Irvine coordinated and sponsored a Mixology Event in conjunction with the CalSAE* ELEVATE 2012 Annual Conference on March 29th.
The result - attendees created innovative signature drinks using popular liquors. Extra points were awarded for incorporating ingredients indigenous to Orange County and names indicative of Irvine!
Local bartenders served up the top three cocktails chosen by Destination Irvine to conference attendees who then sampled all of them and voted for their favorite. The top three drinks selected were The OC Irwine, the OC Mojito Spectacular and the non-alcoholic Pink Dog on the Beach.
Attendees selected the OC Mojito Spectacular as the winner with nearly triple the votes. The winning cocktail includes orange and lime wedges muddled with mint, Angostura Orange Bitters, Bacardi O, Simple Syrup and white soda. All drink recipes can be found at www.destinationirvine.com/calsae-mixology.
Barb Swaiman. Sales Manager for The Queen Mary, submitted the winning recipe; she received an Orange County inspired gift basket valued at $150.
"The Mixology Event was a fun and innovative way to garner exposure for the organization and destination," said Michelle Carlen, Director of Sales, Destination Irvine. "We were able to interact and outreach to conference attendees beyond our name being listed as an event sponsor."
* California Society of Association Executives
About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment through a Hotel Improvement District (H.I.D.) positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.