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New Director of Sales & Marketing Named at Hotel Irvine

Published: 03/18/2015
Media Contact: Marguarite Clark Public Relations
Marguarite Clark (949) 295-2801 mc@mclarkpr.com

Seasoned Hospitality Executive Joins Orange County's Newest Hotel

Heidi Bergos, previous director of sales & marketing for Laguna Cliffs Resort & Spa, has been named the new director of sales and marketing at Hotel Irvine, a recently reopened and renovated 536-room Orange County hotel owned and operated by The Irvine Company.

With nearly 25 years of experience in the hotel industry, Bergos has worked in sales and marketing, with expertise in group and transient sales, team building and productivity and performance management as well as generating and leveraging revenue.

In her new position, she will head up all sales and marketing activities for this new lifestyle hotel located in the heart of coastal Orange County - developing and overseeing group and leisure sales and marketing initiatives including advertising, collateral, social media and public relations.

"Heidi is a seasoned hospitality and travel industry professional, and we are thrilled to have her join our team," General Manager J.D. Shafer says. "She has a stellar track record in hotel sales and marketing and will be a key addition to our staff as we continue to raise brand awareness of Hotel Irvine as a modern, tech savvy and community friendly spot to stay and do business."

Bergos comes to Hotel Irvine with an extensive background in the hotel industry, with a lengthy resume including executive level positions at The Charles Hotel in Cambridge, Mass.; Le Meriden Cambridge, Cambridge, Mass.; and Stonebridge Companies in Englewood, Colo., where she directed sales and marketing efforts for ten full-service hotels. In addition, she was a director of sales and marketing for Starwood Hotels, working with such brands as Westin and Sheraton. She started her career at Hyatt Hotels & Resorts as a sales manager for The Hyatt Regency DTC in Denver and The Hyatt Regency Chicago O'Hare.


About Hotel Irvine

Hotel Irvine, a Lifestyle Hotel, is the Irvine Company's new spin on hospitality that puts the focus on the consumer. The hotel is designed to feel like a home away from home, a place where staff anticipates the needs of guests at every opportunity. Hotel Irvine's "HI" experience is personal at every touch point, with all the usual offerings found in a typical hotel, yet in an entirely new way, that is anything but typical for Orange County, California. Updated rooms offer ample space, and a refreshing sleek and modern décor combined with current technology,
relevant books and magazines and updated amenities. Fresh communal spaces abound with a gastro pub inspired restaurant, a chic and modern bar and a Marketplace featuring hundreds of products reasonably priced combined with a variety of hot and cold options for those on the go.

Hotel Irvine is one of three hotels in the world-class portfolio of Irvine Company Resort Properties® including Pelican Hill Resort and Island Hotel Newport Beach. Just minutes from John Wayne Airport, Hotel Irvine features 520 guest rooms, 16 suites and the thoroughly updated and transformed collection of venues includes more than 50,000 square feet of event space with indoor and outdoor rooms, and one of the largest ballrooms in Orange County. It also features a stunning new theater, and the Backyard - a sophisticated yet relaxed outdoor event space. A member of Preferred Hotels & Resorts®, guests at Hotel Irvine are eligible to enroll in the iPrefer® guest loyalty program to earn points, status, and special benefits upon every stay.

About the Irvine Company

The Irvine Company® is an internationally renowned real estate development company known for its award-winning master-planned communities, its vast portfolio of high-quality investment properties and its leadership in conservation and natural resource management. The growing real estate portfolio encompasses office, apartment, retail and resort holdings located throughout California's premier markets, including assets in San Diego, Orange and Los Angeles Counties, and holdings in Northern California. As a steward of some of America's most beautiful and scientifically important open space and parklands, the company has donated more than half of the historic 93,000-acre Irvine Ranch® in Orange County - 50,000 acres - to permanently preserve these lands. The U.S. Department of Interior and the State of California have designated these parklands as "Natural Landmarks," one of the most prestigious land preservation designations. The privately held, diversified company traces its roots to the 1860s with the formation of The Irvine Ranch® from Mexican and Spanish land grants.

Hotel Irvine is located at 17900 Jamboree Rd, Irvine, CA 92614. For reservations, contact Hotel Irvine at 888-230-4452 or visit www.hotelirvine.com.

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