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New Lexus LaceUp Running Series Brings Premier Experience to Southern California

Published: 08/26/2014

Registration Now Open for Half Marathon, 10k, and 5k Races

Organizers are excited to announce the new Lexus LaceUp Running Series featuring four premier running races coming to Southern California this Fall 2014 including Ventura (Sun., Nov. 2), Palos Verdes (Sat., Nov. 15), Irvine (Sat., Dec. 6) and Riverside (Dec. 13). All races will feature Half Marathon, 10k and 5k distances for individuals and teams. The experience concludes with a lively post-race brunch and finish line toast. The series is brought to runners by the Lexus Southern California Dealers Association in conjunction with Los Angeles magazine, Orange Coast magazine, Sierra Nevada Brewing Co., Clif Bar, Road Runner Sports, PEAR Sports and MSI.

"The Southern California Lexus Dealers have developed the Lexus LaceUp Series to target active lifestyle enthusiasts," said Michael Bevan, General Manager of the Lexus Western Area. "Our new lineup of aggressively styled and sporty vehicles is perfect for this demographic, with performance sedans like the IS, and GS, and more hybrids than any other luxury brand, including the CT 200h and RX 450h. This partnership will give active, youthful, Southern Californians the opportunity to experience Lexus vehicles first hand."

Inspired by the desire to combine a high quality running experience with a fresh social vibe, each race starts and finishes in a lively hub. The hub features a Health & Fitness Expo showcasing a wide array of nutrition and fitness product demos from local and national providers. All racers will be rewarded with a post-race party including a local food truck brunch complete with a Sierra Nevada beer toast and music. Friends and spectators can also join the post-race experience by purchasing brunch vouchers or perusing the Health & Fitness Expo. Event organizers are committed to exemplary hospitality and providing a dynamic experience.

Lexus LaceUp Running Series races feature chip timing provided by Innovative Timing Systems. Racers are encouraged to share their success or follow friends using LaceUp's realtime results and photos through the LaceUp Running Series application available for iPhone and Android (coming soon).

In addition to race options for individuals, team events provide a unique way for runners to connect with others through the race. The Team-20k invites groups of two people to each run a 10k for the fastest combined time. For the Team-Marathon, two runners will each muscle 13.1 miles in pursuit of a combined "Marathon" time. Individuals in the team events will be scored both individually and as a team to earn prizes in both categories.

Registration is currently open for the Palos Verdes, Ventura, and Irvine races. Registration includes a timing chip, sticker, bib, brunch with beverage, a Tech T-shirt for Half Marathon runners and premier fitted T-shirt for 10k and 5k runners. Every racer will also receive a finishing medal. More information on races and registration is available at LaceUpRunningSeries.com. LaceUp with the series on Facebook, Twitter and Instagram, or by using #LexusLaceUp. The LaceUp Running Series is an MSIproduction.

Photos for editorial use are available here.

For general information email info@laceuprunningseries.com. Media inquiries should be directed to Amy David at adavid@mtsports.com or 801.349.4612.

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Contacts:
Becky Hall
Mountain Sports International, Inc. | Event Director
O: 920.539.1896
bhall@mtsports.com

Larsen Sequist
Mountain Sports International, Inc. | Partnership Marketing Director
O: 801.349.4606
lsequist@mtsports.com

Jessica Kunzer
Mountain Sports International, Inc. | Communications and Marketing Director
O: 801.349.4612
jkunzer@mtsports.com

 

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