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Third Annual Irvine Restaurant Week January 11-17, 2013

Published: 12/06/2012

News Release
Contact: Wendy Haase, Destination Irvine,
949-502-4112
wendy@destinationirvine.com

THIRD ANNUAL IRVINE RESTAURANT WEEK JANUARY 11-17, 2013
Program Part of More Than 30 Cities Participating in Statewide California Restaurant Month

Irvine, Calif. - Nearly three dozen Irvine restaurants will celebrate Irvine Restaurant Week January 11-17, 2013, announced Wendy Haase, Director of Tourism Marketing, Destination Irvine.

"Irvine's international community features restaurants offering a wide variety of foods from across the globe. Irvine Restaurant Week is an incredible opportunity to experience some of this diverse dining at a value you can't get at any other time of the year," Haase noted. "It's a chance for both residents and visitors to dine around the world in just over 40 square miles."

No passes, tickets or coupons are required to participate in Irvine Restaurant Week. Diners simply visit their favorite participating restaurants during the week of January 11th-17th to enjoy special prix fixe lunch and/or dinner menus. For more information on participating restaurants, check out www.destinationirvine.com/restaurantweek.

Participating Restaurants: 6ix Park Grill, 90 Pacifica, Ajisen Ramen, Andrei's Conscious Cuisine & CocktailsCapital Seafood, Chakra Creative Indian Cuisine, Chef Hung Taiwanese Beef Noodle, Crystal JadeCucina Enoteca, Elements 102, El Torito Grill, Gatten Sushi, Ha' Penny Pub, Il Fornaio, Izakaya Wasa, Kimera, Lucca Café, Luna Grill, Mastro's Steakhouse, The Melting Pot, Mother's Market & Kitchen, Prego Ristorante, Oak Creek Café, Papaya Thai Bistro, Paradise Restaurant, Paul Martin's American Grill, Pho Saigon Pearl, Pita Jungle, Sandwich Club, Seasons 52, Steelhead Brewing Co., Stonefire Grill, SWSH Shabu Shabu, Taco Rosa, The Winery and Wasa Sushi.

Restaurant Week is part of California Restaurant Month, designated by Visit California. Over 30 destinations across California, from the desert and coast to wine country and High Sierra, are hosting restaurant weeks and other value-driven food programming this January.

"Last year's second annual California Restaurant Month was another success, with 28 participating destinations, 35.8 million media impressions and over $2 million in media value. We're thrilled to see the program grow so we can continue to tell California's amazing culinary story," said Caroline Beteta, Visit California president & CEO.

"California is the top U.S. destination for culinary travel - we have long been a leader in fresh produce and seafood, farm to fork dining, winemaking and more that any traveler will find a one-of-a-kind culinary experience here to suit any taste. California Restaurant Month gives visitors a chance to experience it all with special offers they won't see at any other time of the year."

Last year travelers in California spent $23.1 billion on food and beverages, more than for any other spending segment and constituting 26 percent of all visitor spending last year (Source: Dean Runyan Associates), Beteta said. For more information about California Restaurant Month, visit www.visitcalifornia.com/restaurantmonth.

Destination Irvine: As the official Destination Marketing Organization for Irvine, the mission of Destination Irvine is to partner with the tourism and hospitality industry to brand and promote Irvine as a preferred overnight destination in Southern California for groups, sports events, leisure visitors and business travelers. Destination Irvine's goals are designed to enhance the economy of the city of Irvine through sustained growth in tourism spending, resulting in an increase in economic impact.

Visit California is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total over $102 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor's Guide, go to www.VisitCalifornia.com.

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