SWOCStyle Week OC is back for it's 6th year, at the Irvine Spectrum Center, Fashion Island, and The Market Place providing various fun, pop-up fashion events and in-store promotions, beauty and hair demos, and happenings as well as runway shows featuring emerging designers and local retailers starting this Saturday September 28 through October 5th. If you missed the TEEN VOGUE Back-to-School Saturday shopping and fashion extravaganza at the Irvine Spectrum Center this past August, you won't want to miss this month's fashionable week of SWOC events. This is seriously my favorite series of fashion events in the fall, and SWOC doesn't fall short of delivering amazing brands, styles, designs, soirees, and merriment to ring in Fall Fashion!

Check out a brief look at the schedule of events or a more in depth itinerary of all the participating stores below! Aside from the plethora of in-store and shopping center events that will take place, I am most excited for the Cadillac: Couture Design Competition runway shows that will occur at the Irvine Spectrum Center and Fashion Island; you can vote for your fave design that will walk the runway (click on the shopping center links to vote, and all designs are made from REAL Cadillac car parts)!

Saturday, September 28
o Style Week Orange County officially kicks off at Irvine Spectrum Center at 7 p.m. with the highly anticipated Cadillac Couture: Design Competition and Irvine Spectrum Center Collection Runway Show, hosted by celebrity fashion designer and personality Nick Verreos. Four fashion design students will showcase their elaborate cocktail dresses inspired by Cadillac car designs constructed from actual Cadillac car parts. The winning designer will receive $2,000 and will be announced on the runway.
o Following the Cadillac competition will be a runway show featuring the season's hottest looks from retailers such as Macy's, Nordstrom, Tommy Bahama, White House I Black Market, MaxStudio, American Apparel and more. Both the Cadillac competition and Irvine Spectrum Center runway show are open and free to the public

Wednesday, October 2
o Irvine Spectrum Center will host its pop-up style closets throughout the center from 6 p.m. to 8 p.m. to showcase fall trends from retailers such as Active Ride Shop, Foreign Exchange and Francesca's Collections. The style closets will feature informal modeling and music and will be located near the Edwards movie theater, Carousel Court and the Giant Wheel
o Fashion Island will host an accessories showcase at the Atrium Lawn starting at 6 p.m. Participating boutiques include C. Wonder, Kendra Scott and Uno de 50.

Thursday, October 3
o Irvine Spectrum Center's Giant Wheel Court will set the stage at 6 p.m. for beauty demos and makeovers from Cirque du Soleil's head makeup artist who will provide tips on how to create fall's dramatic makeup looks along with hairstyling demos by TONI & GUY

o Come check out Fashion Island's newest stores at a style showcase at 6 p.m. to welcome Kitson's newly expanded store and location, along with the arrival of contemporary womenswear brand Babakul.

Friday, October 4
o Fashion Island hosts its collection runway show at 7 p.m. in the Neiman Marcus-Bloomingdale's courtyard. Participating retailers include: Bloomingdale's, Neiman Marcus, Halston Heritage, Vince, Trina Turk, Joie and Gary's.
o Shoppers will also be able to enter to win a $500 shopping spree

Saturday, October 5
o The Market Place will feature pop-up fashion closets from 2 p.m. to 4 p.m. featuring looks from Loehmann's, Ann Taylor LOFT, White House I Black Market and Steinmart.
o Style Week Orange County 2013 comes to a close with a finale as Fashion Island plays host to the 2nd Annual FABULOUS Soirée: A Benefit for the FIDM Museum & Galleries from 6:30 p.m. to 9:30 p.m. at the Neiman Marcus-Bloomingdale's courtyard. The FIDM/Fashion Institute of Design & Merchandising will present a two-part show with the FIDM Debut Show and a second Cadillac Couture: Design Competition. All proceeds benefit the FIDM Museum Fashion Council and their planned acquisition of The Helen Larson Historic Fashion Collection. Tickets: $100, can be purchased at www.FIDMmuseumshop.org

 Irvine Spectrum Center SWOC Events:
  SWOC ISC
Fashion Island SWOC Events:
SWOC fashion island

 *Images & Schedule c/o Style Week OC