As the official Destination Marketing Organization (often referred to as a Convention & Visitors Bureau or CVB) for Irvine, the mission of Destination Irvine is to partner with the tourism and hospitality industry to brand and promote Irvine as a preferred overnight destination in Southern California for groups, sports events, leisure visitors and business travelers. Destination Irvine's goals are designed to enhance the economy of the city of Irvine through sustained growth in tourism spending, resulting in an increase in economic impact.
Wendy Haase, Director of Tourism Marketing
Demea Metcalf, Director of Sales
Destination Irvine is a division of the Irvine Chamber of Commerce.
Linda DiMario, Sr. Director, Economic Development & Tourism
Tallia Hart, President/CEO
Kim Sherman, Director of Membership
It may be too simple to say that bureaus sell cities; but in reality, that is their primary mission. Convention & Visitors Bureaus, or CVBs, are charged with the task of developing an image that will position their cities in the marketplace as a viable destination for meetings and visitors. CVBs have another crucial role as well: that of working with meeting and travel planners.
The importance of this role can be seen through several key services the CVB offers:
CVBs solicit and service conferences and other related group business as well as engage in visitor promotions, which generate overnight stays for a destination, thereby enhancing and developing the economic fabric of the community. These goals can be realized through a variety of responsibilities delineated within a CVB's marketing program. Such programs tend to cluster around the following broad goals: to prospect, nurture, encourage, and invite associations and corporations to hold meetings and/or events in the city.
CVBs have a sensitive and important role to play in the leadership of the travel and tourism industry within a community. Without the dynamic and professional role of a CVB, a city is less likely to have an image in the marketplace among meeting planners and groups. As a result, the city will not gain the benefits that occur from having visitors spending time and money in their communities.
Bringing together local political, civic, business and tourism industry representatives requires skilled and sophisticated leadership. Those bureaus which have been most consistently successful in their marketing endeavors have been those which have sought and obtained that kind of quality personnel.