Contact: Laura Perdew, Vice President, Irvine Chamber

Destination Irvine Gives Visitors a Chance to View "Innovation Rocks!" Float in Grand Style

A dozen lucky visitors and their guests will get to experience the Rose Parade presented by Honda on January 1, 2016 as VIP, courtesy of Destination Irvine.

Each of the 12 winners will receive:

• Round-trip airfare for four people to Orange County
• Three-night stay for four people at one of 11 Irvine hotels
• Ground transportation for four people to the Rose Parade
• Grandstand seating for four people at the Rose Parade
• Commemorative gift

Each prize package is valued at an estimated $3,100.

The sweepstakes runs through October 31, 2015. Winners will be randomly selected and notified the week of November 1, 2015.

To enter, visit

"Destination Irvine along with our sponsoring hotel partners wanted to generate excitement for Irvine around this internationally re-known, world-class event," said Linda DiMario, Vice President, Economic Development & Tourism, Irvine Chamber of Commerce. "An Irvine-themed Rose Parade float offered us an opportunity to create an ‘attraction' to draw visitors to the area."

"Innovations Rocks," the title of the Destination Irvine float, features a colorful floral lab scene with animated gears and test tubes along with a whimsical Peter the Anteater as a scientist. The float celebrates Irvine's global science and technology reputation and the "adventure" of innovation and leverages the theme of the 2016 Rose Parade, "Find Your Adventure."

Sponsoring hotel partners for the sweepstakes include: Candlewood Suites, Courtyard by Marriott, Irvine Airport, Courtyard Irvine Spectrum, DoubleTree by Hilton Irvine Spectrum, Embassy Suites Irvine, Hilton Garden Inn, Hilton Irvine, Hotel Irvine, Irvine Marriott, Residence Inn by Marriott, Irvine Airport, Wyndham Irvine - Orange County Airport.

Follow Destination Irvine on Facebook, Twitter (IrvineCVB) and Instagram. Hashtags for the 2016 Irvine Rose Parade float are #Innovationrocks #Irvineroseparade #Destinationirvine and #Irvinechamber. 

The Irvine Chamber's Destination Irvine Rose Parade float is made possible by funding from the Irvine Hotel Improvement District and its 16 participating hotels: Atrium Hotel, Candlewood Suites, Courtyard by Marriot, Irvine Airport, Courtyard Irvine Spectrum, DoubleTree by Hilton Irvine Spectrum, Embassy Suites Irvine, Extended Stay America, Irvine Spectrum, Hilton Garden Inn, Hilton Irvine, Hotel Irvine, Irvine Marriott, La Quinta Inn & Suites, Irvine Spectrum, Residence Inn by Marriott, Irvine Airport, Residence Inn by Marriott, Irvine Spectrum, SpringHill Suites, Wyndham Irvine - Orange County Airport.

About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment tax through a Hotel Improvement District (H.I.D.) comprised of Irvine's 16 hotels, positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.

About Phoenix Decorating Company
Now in its 33rd year, Phoenix Decorating Company has sent 752 Rose Parade floats down Colorado Boulevard. The Rose Parade float builder of choice was responsible for 18 of the 40 floats in the 2015 edition of the parade. The leader in innovative float design, animation, hydraulics, pyrotechnics and live performances, Phoenix Decorating Company excels in brand integration and support to clients that will bring award-winning floats for years to come. For more information, please visit

About the Tournament of Roses®
The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. Nine hundred thirty-five volunteer members act as ambassadors of the organization and contribute upwards of 80,000 hours of manpower each year. The 127th Rose Parade presented by Honda and themed "Find Your Adventure," will take place Friday, January 1, 2016, followed by the 102nd Rose Bowl Game presented by Northwestern Mutual. Learn more at and on Facebook, Twitter, Instagram and YouTube.