Smart Meetings Platinum Choice Award Winner

Destination Irvine has earned a Platinum Choice Award by Smart Meetings, the nation’s leading meetings industry publisher and voice of inspiration for meeting professionals. Smart Meetings readers nominate hotels, conference centers, convention and visitors bureaus (CVB), and destination marketing organizations that consistently exceed expectations and help planners deliver on their goals. Destination Irvine is only one of five organizations in California to earn the distinction.

“I am extremely proud of the Destination Irvine team and beyond grateful to all of our hoteliers for their continued support of our sales and marketing efforts,” said Wendy Haase, the organization’s vice president.  “While COVID-19  has proven to be the most challenging situation any of us could imagine, Destination Irvine remains dedicated to leading Irvine’s recovery efforts.”

Hotel, conference center, CVB, and destination marketing organization partners have gone above and beyond during these difficult times and moved to the top of readers’ lists by delivering professional, creative, and thoughtful service. Meeting production is a collaborative industry and working with the best-in-class is how the teams deliver above expectations for attendees and clients.

As the official destination marketing organization for Irvine and a division of the Greater Irvine Chamber, the mission of Destination Irvine is to partner with the tourism and hospitality industry to brand and promote Irvine as a preferred overnight destination in Southern California for groups, sports events, leisure visitors, and business travelers. Destination Irvine’s goals are designed to enhance the Irvine economy through sustained growth in tourism spending, increasing economic impact.

A publication representation offered praise, “Kudos to the winners for distinguishing themselves in a crowded hospitality industry by going a step beyond.”

For more information about Irvine as a destination, visit