Destination Irvine  received two Platinum Awards from Hermes Creative Awards for the organization’s website and its social influencer digital marketing campaign with Entercom. 


Destination Irvine launched a redesign of its website in October 2017. The social influencer digital marketing campaign included banner ads, targeted emails and a sweepstakes, it ran for six weeks beginning January 10, 2018 and garnered 10.4 million impressions.


Hermes Creative Awards is an international awards competition for creative professionals involved in concept, writing and design of traditional and emerging media; and recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Over 6,000 entries from throughout the U.S., Canada and dozens of other countries were received in this year’s competition. The awards are administered and judged by the Association of Marketing and Communication Professionals.