Be a Part of the Festivities as the Destination Irvine "Innovation Rocks" Float Comes to Life

With just over five months until the Rose Parade presented by Honda on January 1, 2016, volunteer sign up is now open for float decorating. Those who want to be a part of the festivities can chose a date within the schedule to help with dry or floral decoration at one of two locations.

The Destination Irvine float, "Innovation Rocks!" is located at the Rosemont Pavilion, 700 Seco Street, Pasadena (just south of the Rose Bowl). Those wishing to help decorate the Irvine float can request to do so in the comment section of the volunteer form, however, there are no guarantees that specific requests will be honored.

"Volunteering to help decorate the Rose Parade float is a great opportunity for Irvine schools, organizations and social groups to show their civic pride," said Linda DiMario, Vice President, Economic Development & Tourism, Irvine Chamber of Commerce. "Volunteering can also be a fun activity for team building, a retreat or outing."

Questions or to sign up visit Information can also be found on

"Innovations Rocks," features a colorful floral lab scene with animated gears and test tubes along with a whimsical Peter the Anteater as a scientist. The float celebrates Irvine's global science and technology reputation and the "adventure" of innovation and leverages the theme of the 2016 Rose Parade, "Find Your Adventure."

Follow Destination Irvine on Facebook, Twitter (IrvineCVB) and Instagram. Hashtags for the 2016 Irvine Rose Parade float are #Innovationrocks #Irvineroseparade #Destinationirvine and #Irvinechamber.

The Irvine Chamber's Destination Irvine Rose Parade float is made possible by funding from the Irvine Hotel Improvement District and its 16 participating hotels: Atrium Hotel, Candlewood Suites, Courtyard by Marriot, Irvine Airport, Courtyard Irvine Spectrum, DoubleTree by Hilton Irvine Spectrum, Embassy Suites Irvine, Extended Stay America, Irvine Spectrum, Hilton Garden Inn, Hilton Irvine, Hotel Irvine, Irvine Marriott, La Quinta Inn & Suites, Irvine Spectrum, Residence Inn by Marriott, Irvine Airport, Residence Inn by Marriott, Irvine Spectrum, SpringHill Suites, Wyndham Irvine - Orange County Airport.

About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment tax through a Hotel Improvement District (H.I.D.) comprised of Irvine's 16 hotels, positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.

About Phoenix Decorating Company
Now in its 33rd year, Phoenix Decorating Company has sent 752 Rose Parade floats down Colorado Boulevard. The Rose Parade float builder of choice was responsible for 18 of the 40 floats in the 2015 edition of the parade. The leader in innovative float design, animation, hydraulics, pyrotechnics and live performances, Phoenix Decorating Company excels in brand integration and support to clients that will bring award-winning floats for years to come. For more information, please visit

About the Tournament of Roses®
The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. Nine hundred thirty-five volunteer members act as ambassadors of the organization and contribute upwards of 80,000 hours of manpower each year. The 127th Rose Parade presented by Honda and themed "Find Your Adventure," will take place Friday, January 1, 2016, followed by the 102nd Rose Bowl Game presented by Northwestern Mutual. Learn more at and on Facebook, Twitter, Instagram and YouTube.