HOTEL IRVINE JAMBOREE CENTER DEBUTS AS IRVINE'S PREMIER LIFESTYLE HOTEL
IRVINE, Calif. (Dec. 3, 2013) - A new era in hospitality has arrived in Irvine with the debut of Hotel Irvine Jamboree Center, an independent lifestyle hotel promising the intimacy and personalization of a boutique with the service, quality and consistency of an industry-leading hotel.
Drawing on the design and operations excellence of Irvine Company Resort Properties, Hotel Irvine will cater to the needs, individuality and aspirations of today's diverse business, social and leisure clientele as a home away from home in the heart of Southern California.
At Hotel Irvine, guests no longer need to check their lifestyles at the door as they'll find something for every interest. For business and private meeting guests, the hotel's location in the heart of Irvine's dynamic business scene - just minutes from John Wayne Airport where the 405 freeway meets Jamboree - means personal time can be designed and enjoyed to the fullest. Step outside and experience one of America's most extensive urban trail systems for walking, jogging and cycling. Dining, entertainment and world-class shopping are just minutes away at Irvine Spectrum Center and Fashion Island. Or do business by combining a round of award-winning golf at the Tom Fazio-designed Oak Creek Golf Club. Enjoy a drive along the Newport Coast exploring the art and culture unique to Southern California's charming coast communities. Family activities at Newport Harbor, Disneyland and many other Southern California attractions are within minutes.
"We are excited to be reinventing an Irvine landmark with a contemporary hotel experience that speaks to today's business and social needs in a setting that takes advantage of all that our Southern California lifestyle has to offer," said Ralph Grippo, president of Irvine Company Resort Properties. "Whether you're visiting with us on business, for a meeting or private event, celebrating a special occasion or while on vacation, your experience at Hotel Irvine will reflect your individuality and unique interests."
Hotel Irvine's lifestyle experience is at the heart of a rebranding and reinvestment initiative at the 536-room property. The philosophy behind the initiative is embodied in the statement, "We Put The ‘I' in You," which is reflected in the hotel's distinct logo with an orange "I" in "Irvine" symbolizing the individuality of each guest.
Along with the new brand identity, a new marketing campaign will bring the Hotel Irvine brand to life through new visual language, a reimagined website, an emotive online and print advertising campaign and guest initiatives throughout the hotel. Starting this month, guests can enjoy participation in iPrefer, a loyalty program rewarding travelers with points on qualifying stays at Hotel Irvine and other participating independent hotels. iPrefer points can be redeemable toward eligible room bookings and upgrades, complimentary Internet, food and beverage offerings and priority early check-in and late check-outs. The launch of the iPrefer loyalty points program reflects Hotel Irvine's commitment to its diverse and loyal clientele.
Hotel Irvine's lifestyle experience will also come alive through a targeted reinvestment program focused on redesigning guest rooms that reflect lifestyle comforts and functionality, refreshing all banquet and meeting spaces including the hotel's 14,700-square-foot ballroom which is the largest in Irvine - as well as the lobby, lounge, cafe, restaurant and outdoor social areas. New color palettes, inviting and spacious indoor / outdoor areas, and contemporary designs will welcome business, social and leisure clientele to their new stylish and vibrant escape.
Upon completion, guests will experience a contemporary first floor flow that blends an expansive lobby with interactive, communal spaces ideally designed for conducting business, socializing or simply enjoying a moment to re-energize. The hotel's outdoor area will also be transformed into a social center for events or relaxation centered around a sparkling pool terrace with outdoor fireplace. 6ix Park Grill, the hotel's restaurant offering a reinvented California cuisine, is being seamlessly integrated with the pool and an outdoor fireplace to take advantage of the area's year-round ideal climate.
The property's reinvestment draws upon the design, planning and operations expertise of the Irvine Company, which also owns and operates The Resort at Pelican Hill, Island Hotel Newport Beach, premier office workplaces at Jamboree Center, retail shopping centers including Irvine Spectrum Center and Fashion Island and apartment communities, all within minutes of Hotel Irvine.
As a long-term investor in Irvine, the Irvine Company is seeking to enhance Hotel Irvine's role as a beacon for the community by serving as a social center for charity galas, weddings and family, religious and cultural celebrations.
"We have been part of this community since the beginning," Grippo said. "The Irvine Company is well known for its long-term commitment to Irvine, the quality of its properties and the high level of exceptional service. Our guests at Hotel Irvine can expect nothing less."
Hotel Irvine is led by an experienced team of fresh leaders and familiar faces, including employees who have been with the property for 25 years. General Manager J.D. Shafer, a 25-year hotelier known for his community involvement and career highlights at leading hotel brands, is leading operations and playing a key role in Hotel Irvine's rebranding and reinvestment initiatives.
"This is a rare opportunity to reinvent a landmark hotel with a singular focus on the individuality of the diverse clientele who'll make this their home away from home escape," Shafer said. "At the same time, we have the luxury of an experienced team that has made this hotel what it is and will help make it even better."
In October, Irvine Company - owner of the 536-room property since it was built in 1985 - announced plans to assume management from Hyatt Hotel Corp. Hotel Irvine now operates as part of Irvine Company Resort Properties' lifestyle properties collection, which also includes The Resort at Pelican Hill, Island Hotel Newport Beach, Oak Creek Golf Club and marinas in Newport Beach and Northern California.
To learn more about Irvine's newest and most exciting hotel, visit Hotel Irvine online at www.hotelirvine.com. For reservations or to book your next meeting, wedding or other events, contact the hotel at (949) 720-2994.
ABOUT IRVINE COMPANY
Irvine Company, California's premier real estate company, is renowned for its award-winning master-planned communities, portfolio of high-quality investment properties and conservation leadership. The company's growing portfolio includes office, apartment, retail and resort properties in California's premier markets, including Orange, San Diego and Los Angeles counties as well as Silicon Valley. The company is admired as a land steward and has preserved more than half of the historic 93,000-acre Irvine Ranch in Orange County - more than 52,000 acres in total. The privately held company traces its roots to 1864.