Contact: Wendy Haase, Director of Tourism Marketing
Destination Irvine

New Director of Sales to Promote Irvine as a Preferred Overnight Destination in Southern California

The Irvine Chamber of Commerce has hired Demea Metcalf as Director of Sales for Destination Irvine, the official destination marketing organization for Irvine. Metcalf will promote Irvine to domestic and international markets as a preferred overnight destination through a strategic program of sales initiatives that will reach meeting planners and travel buyers.

"Demea's experience and engagement with the local business community and corporate market will widen the scope and impact of our programs," said Linda DiMario, Sr. Director, Economic Development and Tourism, Irvine Chamber of Commerce. "She will be a great partner for our hotel sales teams."

The Destination Irvine sales team is a one-stop resource, offering complimentary services for planning and service support to all groups holding conventions, trade shows, meetings, and public events in Irvine. Complimentary Event Service Programs include: RFP distribution, event planning assistance, site negotiations, site visits, contract negotiations, familiarization tours, off-site venue recommendations, referrals to area restaurants, shopping and attractions, and more.

Metcalf brings 12 years of experience in the hospitality industry to the organization. Most recently she served as a sales manager at the Embassy Suites Irvine. Prior to, she worked with the Hilton Sales Worldwide National Team in Dallas for more than seven years. She has a bachelor of science in information systems from California Baptist University and is currently working towards her master's degree in education.

Demea Metcalf can be reached at or (949) 502-4127.

About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment through a Hotel Improvement District (H.I.D.) positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.