Contact: Wendy Haase, Director of Tourism Marketing
Destination Irvine

New Position Will Lead Economic Development & Tourism Efforts

Irvine, Calif. May 14, 2013 - The Irvine Chamber of Commerce has hired Linda DiMario as Senior Director of Economic Development and Tourism. In her role, DiMario will be tasked with differentiating Destination Irvine's economic development efforts and market position from competitors by formalizing and implementing target market research, creative packaging to target markets, and aggressive marketing and sales for tourism, business development and international trade.

"Linda's high level of strategic and tactical expertise in developing, expanding and improving relationships with organizations and stakeholders will be an asset to our team," said Tallia Hart, President/CEO, Irvine Chamber of Commerce. "Her industry experience will be instrumental in developing an annual strategic plan for our economic development program."

DiMario brings more than 30 years of economic development, branding management and marketing experience to her new role. Previously, she was the Principal at DiMario & Associates where some of clients included U.S. Travel Association, Travel Portland, Visit Savannah, Sonoma County Tourism, and the San Diego North Convention and Visitors Bureau. Prior to consulting, DiMario was President/CEO of Experience Arlington (formerly the Convention and Visitors Bureau (Texas) and President/CEO of the Long Beach Area Convention and Visitors Bureau (Calif.).

Irvine Chamber of Commerce
The mission of the Irvine Chamber of Commerce is to promote an economic climate that strengthens the competitiveness of local businesses while offering members a wide range of benefits, services, programs and information. The Irvine Chamber serves as a catalyst for local economic growth by:
• Promoting the city as a dynamic business and tourism destination
• Providing valuable training and networking opportunities
• Advocating for the interests of the business community with federal, state and local officials

About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment through a Hotel Improvement District (H.I.D.) positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.