Contact: Wendy Haase, Director of Tourism Marketing
Destination Irvine


New Director of Sales to Promote Irvine as a Preferred Overnight Destination in Southern California

Irvine, Calif. May 1, 2013 - The Irvine Chamber of Commerce has hired Trisha Edmonds as Director of Sales for Destination Irvine, the official destination marketing organization for Irvine. Edmonds will promote Irvine to domestic and international markets as a preferred overnight destination through a strategic program of sales initiatives that will reach meeting planners and travel buyers.

"Trisha's knowledge of the organization's efforts along with her enthusiasm will be an asset to our team," said Tallia Hart, President/CEO, Irvine Chamber of Commerce. "Her industry experience will be pivotal in positioning Irvine as a preferred destination for groups and generating leads for our hotel partners."

The Destination Irvine sales team is a one-stop resource, offering complimentary services for planning and service support to all groups holding conventions, trade shows, meetings, and public events in Irvine. Complimentary Event Service Programs include: RFP distribution, event planning assistance, site negotiations, site visits, contract negotiations, familiarization tours, off-site venue recommendations, referrals to area restaurants, shopping and attractions, and more.

Edmonds brings more than 10 years of experience in the hospitality industry to the organization. Most recently she served as the Director of Sales for the Wyndham Irvine - Orange County Airport (formerly the Crowne Plaza). Prior to the Wyndham, Edmonds was a sales manager at the Ayres hotel in Costa Mesa, Calif. She has a degree in visual communications and marketing from Fashion Institute of Design & Merchandising.

About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment through a Hotel Improvement District (H.I.D.) positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.