Wendy Haase
Destination Irvine


Program Part of Nearly 30 Cities Participating in Statewide California Restaurant Month

Irvine, CA, - More than a dozen Irvine businesses will celebrate Irvine Restaurant Week January 13th-19th, 2012, announced Wendy Haase, Director of Tourism Marketing, Destination Irvine.

"Irvine Restaurant Week is an incredible opportunity to experience some of the destination's diverse dining at a value you can't get at any other time of the year," Haase noted. "Because of Irvine's international community, our restaurants feature a wide variety of foods from across the globe. Irvine offers visitors a chance to dine around the world in just over 40 square miles."

No passes, tickets or coupons are required to participate in Irvine Restaurant Week. Instead, diners simply visit their favorite participating restaurants during the week of January 13-19 to enjoy special prix fixe lunch and/or dinner menus. For more information on participating restaurants, check out www.destinationirvine.com/restaurantweek.

Participating Restaurants: 6ix Park Grill, Andrei's Conscious Cuisine & Cocktails, Bluewater Grill,
Elements 102, Il Fornaio, Itriya Café, Izakaya Wasa, Kimera, Mastro's Steakhouse, The Melting Pot, Meritage, Paradise Restaurant, Pho Saigon Pearl, Stonefire Grill, SWSH Shabu and Wasa Sushi.

Irvine Restaurant Week is part of California Restaurant Month, designated by Visit California. Upwards of 30 destinations across California, from the desert and coast to wine country and High Sierra, are hosting restaurant weeks and other value-driven food programming this January. "Last year's inaugural California Restaurant Month was a huge success, with 23 participating destinations and over 20 million media impressions. We're thrilled to see the program grow to include even more destinations so we can continue to tell California's amazing culinary story," said Caroline Beteta, Visit California President & CEO.

"As the top U.S. destination for culinary travel and one of the leading agricultural producers in the country, there is such a vast array of culinary experiences to be found here. And what better time to visit than during this special program that treats visitors to offers they won't see any other time of the year."

Last year travelers in California spent $23.1 billion on food and beverages, more than any other spending segment and constituting 26 percent of all visitor spending last year (Source: Dean Runyan Associates), Beteta added. For more information about California Restaurant Month, visit www.visitcalifornia.com/restaurantmonth.


About Destination Irvine:

As the official Destination Marketing Organization for Irvine, the mission of Destination Irvine is to partner with the tourism and hospitality industry to brand and promote Irvine as a preferred overnight destination in Southern California for groups, sports events, leisure visitors and business travelers. Destination Irvine's goals are designed to enhance the economy of the city of Irvine through sustained growth in tourism spending, resulting in an increase in economic impact.

About Visit California:
Visit California is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total $95.1 billion annually in California, support jobs for 873,000 Californians and generate $6.1 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor's Guide, go to www.VisitCalifornia.com.

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