Media Contact
Werner Escher

February 12, South Coast Plaza's annual celebration of Lunar New Year, five-year tradition, features all of the glamour of past Lunar New Year celebrations: traditional music, live performances, entertainment, promotions, and cultural exhibits.

Ribbon cutting ceremonies performed by Ambassador Liu Jian, Consul-General of China in Los Angeles and his wife, Madam Chen Xiaoling, former China Consul General in Toronto, Canada and Rio de Janeiro, Brazil will open the 11 day celebration at private ceremonies in Jewel Court.

On display over the 11 days of the celebration, ending February 22, will be the traditional display that symbolizes this year's Chinese zodiac symbol, the Year of the Ram, also referred to as sheep or goat. The award-winning design firm that South Coast Plaza has commissioned to design the exhibit distinguishes three rams in a hilltop setting meant to mirror the Chinese saying that "three rams bring bliss, good fortune and happiness."

Chinese global media outlet CNN reported that such eminent personages as Thomas Edison, Steve Jobs, and Robert Murdock, among many others, were born under this sign.

Also on display, the Xinhua Gallery cultural exhibit sponsored by the China National Tourist Office of the fabled China Silk Road, an ancient land trade passage between China and Europe that extends more than 4,000 kilometers.

Werner Escher, Executive Director of Domestic & International Markets, South Coast Plaza said, "We at South Coast Plaza are privileged and honored to have established a close relationship with Ambassador Consul General Liu Jian, Counselor CHE, and consulate colleagues and associates posted at the Consulate in Los Angeles." He continued, "It is our desire that all of our visitors to South Coast Plaza experience the New Year of the Ram."

The renowned shopping center will honor Lunar New Year with several events, promotions and opportunities.

Happy New Year Guangdong Cultural Event (Sunday, February 1, 2015)
South Coast Plaza will welcome more than 40 Chinese artisans, performers, and cultural officials from the Guangdong Province in celebration of the Happy Chinese New Year.

Cultural performances at 1:00pm and 5:00pm in the Jewel Court will include Cantonese opera, singing, dancing, puppet and instrumental performances, as well as acrobats and magic shows.

Artisans will demonstrate ceramic, bamboo, clay, embroidery, pottery, and lantern making from 1:00pm - 6:00pm. This event is open to the public.

South Coast Plaza Lunar New Year Celebration (Thursday, February 12, 2015)
South Coast Plaza celebrates the Year of the Ram in Jewel Court with a private opening ceremony hosted by South Coast Plaza, in cooperation with Consulate General of the People's Republic of China. Ribbon cutting performed by Ambassador Liu Jian, Consul-General of China in Los Angeles and notable officials will be accompanied by traditional Chinese performances.

"Explore Beautiful China Along the Silk Road" Xinhua Gallery Exhibit (February 12 - February 22, 2015)
"Explore Beautiful China Along the Silk Road," will be on display beginning February 12 through February 22 and can be enjoyed during center hours. Presented by the Xinhua Gallery and the China National Tourist Office Los Angeles, China's Silk Road is an ancient land-borne trade passage that spanned more than 4,000 kilometers in China between China and Europe since 100 BC, with Central Asia as the intermediate station. The Silk Road played a significant role in bridging eastern and western culture and promoting commercial and trade contacts.

Lunar New Year Exhibit (February 12 - February 22, 2015)
South Coast Plaza ushers in the Year of the Ram with an elaborate exhibit and exquisite floral displays. The exhibit will be surrounded by blossoming orange trees, which are a symbol of good fortune and abundant happiness. Located Level One, Jewel Court

Lunar New Year Weekend Entertainment (February 12 - February 22, 2015)
Enjoy a variety of weekend entertainment February 14 - 15, and February 21 - 22 from 2pm - 5pm in Jewel Court. Children's entertainment and crafts will take place on February 14 - 15 from 1pm - 3pm in Carousel Court.

Gift with Purchase (February 12 - February 18, 2015)
South Coast Plaza will offer a gift with purchase, an exquisite set of Baccarat Year of the Ram zodiac tumblers, with a same-day purchase of a minimum of $2500 at any combination of South Coast Plaza boutiques and restaurants (excluding department stores). The gift is redeemable in the Access Suite on Level 2 in the Saks Fifth Avenue wing. (While supplies last)

Enter-to-Win (February 12 - February 22, 2015)
South Coast Plaza's annual Enter-to-Win contest is more spectacular than ever featuring an opportunity to win luxury prizes from South Coast Plaza boutiques, including top prizes from Oscar de la Renta, Tourneau, BMW, Mikimoto, Frette, and a South Coast Plaza $1000 shopping spree.

Additional participating retailers include Baccarat, Barbara Bui, Berluti, David Yurman, Diptyque, Jo Malone, Kiehl's since 1851, La Perla, Maje, Michael Kors, Oliver Peoples, Paradise Pen Company, Ralph Lauren, Sandro, Tadashi Shoji, Van Cleef & Arpels, and Ermenegildo Zegna, St. John, Tourbillon, TUMI, and more.

Enter-to-win forms will be offered at all four concierge locations with an opportunity to win luxury prizes from South Coast Plaza boutiques thru February 22. A drawing will be held on March 1 and winners notified on March 2, 2015.

UnionPay Card Promotion (February 1 - December 31, 2015)
Enjoy shopping at South Coast Plaza with your UnionPay card. Receive a $50 South Coast Plaza gift certificate when you present a minimum USD $1,000 in same-day receipts from South Coast Plaza boutiques on your UnionPay card (starting with 62) at any of four South Coast Plaza Concierge locations. Gift certificate limited to one per card, per day. If the UnionPay credit card that you used is issued by China Construction Bank (starting with 62), you'll receive a $100 gift certificate with same condition. For details and redemption guidelines, visit any South Coast Plaza concierge location.

Many of the South Coast Plaza's retailers will celebrate the Year of the Ram with special merchandise including Chopard, Godiva, Jaeger-LeCoultre, Kiehl's, Paradise Pen, Porsche Design, Salvatore Ferragamo, Swatch, and Tourbillon. Enjoy special window displays in recognition of the Lunar New Year.


About South Coast Plaza
Renowned as a major global shopping destination, South Coast Plaza is home to more than 250 prominent boutiques, critically-acclaimed restaurants and the adjacent celebrated Segerstrom Center for the Arts. Its unparalleled collection of diverse retailers, from Balenciaga, Cartier and Hermès to Diane von Furstenberg, Gucci, Roger Vivier, J.Crew, Zara and more - along with its customized concierge services, makes it Southern California's premier shopping experience. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa. Information: or 800.782.8888.