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TOUS Opens Popup Store in Diamond Jamboree Center May 4-6
Luxury brand to host popup shop and promotional event featuring Mother's Day gift with purchase, prize giveaway and goodie bags to first 50 customers each day

IRVINE, Calif., April 26, 2012 - Diamond Jamboree, Orange County's international dining destination, and luxury brand name, TOUS, announced today the opening of a TOUS Popup store at Diamond Jamboree Shopping Center May 4-6, 2012. The TOUS popup will showcase and sell select products and offer a Mother's Day Promotion, which runs May 5-13, 2012: Spend $250 or more and receive either an iPhone case or any TOUS fragrance (maximum retail value: $59). In addition to the popup shop, all TOUS stores, including its flagship West Coast store in South Coast Plaza, will celebrate its Mother's Day promotion.

TOUS is a luxury brand that sells jewelry, watches, handbags, fragrances and accessories for men, women and children. TOUS is famous for its widely recognized Bear symbol and for its celebrity spokes models, including actress/singer, Jennifer Lopez.

TOUS Popup Shop @ Diamond Jamboree
Friday-Sunday, May 4-6
2710 Alton Pkwy, Ste 105 (next to Tokyo Table), Irvine, CA 92606
10a.m. to 9p.m., Friday and Saturday; 11a.m. to 7p.m., Sunday

• Live DJ music
• Light refreshments
• Goodie bag for first 50 customers (each day, Fri-Sun)
• Enter to win prize giveaway
• Shopping and Mother's Day gift with purchase

TOUS Prize Giveaway
TOUS and Diamond Jamboree will hold a prize giveaway featuring three, signature TOUS items. Anyone 18 years of age or older can enter online at or at the popup shop over the weekend. One winner will be selected for each of the three prize categories:
• 3rd prize - TOUS L'eau signature fragrance gift set ($95 retail value)
• 2nd prize - Signature TOUS Bear Black Pendant in Black Onyx/Sterling Silver ($169 retail value)
• 1st prize - TOUS KAOS Handbag ($359 retail value)

At Popup Shop
Visit TOUS Popup Shop at Diamond Jamboree May 4-6, and enter your details at designated iPad kiosk.

Visit, then follow instructions to enter:

No purchase necessary to win. Must be at least 18 years of age and must be able to claim prize from TOUS store in Costa Mesa, Calif. (3333 Bear Street, Suite 157 Costa Mesa, CA 92626, 714.668.1212 For complete contest rules, please visit the contest page on the Diamond Jamboree website at

About TOUS

In 1920, Salvador TOUS Blavi and his wife Teresa Ponsa Mas opened a small watch repair shop, which little by little ventured into the jewelry world. In 1965, Salvador TOUS, the founder's son, married Rosa Oriol. The couple joined forces to pool their respective talent, experience and creativity in order to produce a whole new language, expressed in jewelry. In 1985, Rosa Oriol was inspired by what would become one of the most classic symbols of the brand name.

Created from the heart and for the heart, the TOUS Bear has filled jewelry boxes with magic since 1985. After more than 25 years of history, it has become the symbol of the brand name and has delighted all kinds of people. Today, it has become one of the 100 most characteristic icons of Spanish design. With a rounded shape and a highly emotional spirit, it was created to bring back those sweet memories of our childhood.

Today TOUS is located in 45 different countries. Its classic design has become increasingly popular throughout the entire world. For more information, please visit

About Diamond Jamboree
Diamond Jamboree is a vibrant, bustling retail shopping center at the intersection of Jamboree Road and Alton Parkway in Irvine, Calif. Featuring a variety of services and a multitude of dining choices ranging from casual to elegant, the center is representative of its diverse community. A unique southern California destination that brings together a variety of cuisines and international flavors - Diamond Jamboree brings you the world. The center is easily accessible from the 5, 55 and 405 freeways. For more information, please visit

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