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Toyota to Offer "Ride and Drives" at
U.S. Department of Energy Solar Decathlon 2013 and XPO
Leading automobile manufacturer joins forces with XPO Clean Energy Exposition held alongside U.S. Department of Energy Solar Decathlon 2013
IRVINE, CA (September 27, 2013): Toyota Motor Sales, U.S.A., Inc. will host the Toyota Drive Center at the XPO, a clean, renewable and efficient energy exposition that will be held alongside the U.S. Department of Energy Solar Decathlon 2013 at the Orange County Great Park this October 3-6 and October 10-13.
The Toyota Drive Center will showcase Toyota's line of hybrid and electric vehicles and offer ride and drive opportunities for visitors at the XPO's Transportation Zone, a component of the clean energy exposition. Visitors 18 years of age or older can test drive the Toyota Rav4 EV, Prius PHV, Prius V, Prius c, Camry Hybrid, Avalon Hybrid, and Highlander Hybrid on a 250,000 sq. ft. drive course that simulates a variety of driving situations. Vehicle experts will also be on hand to educate visitors about the features of each of the Toyota vehicles on display, as well as ride along with the participants as they drive the car.
"The XPO Transportation Zone offers our company a valuable opportunity to reach unique consumers who are concerned about the environment, tech savvy, and seeking personal transportation to fit their lifestyles," said Steve Applebaum, Toyota's National Manager of Engagement Marketing. "Navigating the vehicle options in today's market place can be a challenge for consumers interested in fuel-efficient and alternative fuel vehicles. We believe this event will allow us to educate consumers and help them become better informed shoppers and ultimately satisfied owners."
The Toyota Drive Center will operate from 11 a.m. to 7 p.m. during all eight public days of Solar Decathlon 2013 and XPO, October 3-6 and October 10-13. Visitors will need to sign a waiver and provide a valid driver's license for to test drive a Toyota vehicle.
The Solar Decathlon, a renowned collegiate competition, is being held for the first time outside of Washington, D.C. The award-winning event challenges collegiate teams from across the country and around the world to design, build and operate energy-efficient, solar-powered houses that are cost-effective, energy-efficient, and attractive. Together, the Solar Decathlon and the new XPO will create a powerful showcase for technology, education, arts and business related to clean energy.
Toyota's participation will dramatically expand the visitor experience at the XPO Transportation Zone, which will also host the first-ever California Challenge, a time trial competition for energy-efficient race cars featuring student-engineered vehicles from across the nation on October 5 and 6.
"Toyota's partnership with the XPO adds to the excitement and momentum building toward the Solar Decathlon 2013 and XPO," said Cliff Wallace, Deputy CEO of the Orange County Great Park. "We're looking forward to working with Toyota to host one of the biggest events in Irvine's history."
Visitors to the Solar Decathlon 2013 and XPO are encouraged to consider taking public transportation options available through Metrolink and local shuttles. If driving to the event, please exit Jeffrey Road and follow traffic signage to event parking.
*Editors Note: Photos of participating Toyota vehicles and event renderings available upon request.
About Toyota Motor Sales, U.S.A., Inc.
Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants. There are more than 1,500 Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 million vehicles in 2012. Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than $19.5 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals over $27.5 billion. For more information about Toyota, visit www.toyota.com, www.toyotanewsroom.com or www.toyotainaction.com.
About the XPO
The XPO is a clean, renewable and efficient energy exposition, featuring visionary and innovative companies, products and educational opportunities that will be hosted alongside the U.S. Department of Energy Solar Decathlon 2013. The XPO will run concurrently with the Solar Decathlon 2013 from October 3-6 and October 10-13 at the Orange County Great Park. Through fun, interactive exhibits and activities, the XPO will provide visitors with information about the broad spectrum of energy efficiency in home design, transportation, consumer products, food production and education. Visitors will experience actionable ways to implement energy efficiency today and into the future and leave the XPO with tools and resources to live differently. Visit the-xpo.org for more information.
About the Orange County Great Park
Hundreds of thousands of visitors from all over Southern California enjoy the Orange County Great Park's array of recreational and educational opportunities and participate in shared experiences, including panoramic views from the iconic Great Park Balloon that rises 400 feet in the air. Other Great Park features include the Carousel, Farm + Food Lab, Kids Rock Playground, Walkable Historical Timeline, Palm Court Arts Complex, North Lawn recreation area and Historic Hangar 244. In addition to sports clinics, gardening workshops, weekly Farmers Market and other community events, the Great Park hosts an annual series of special events that provide unique experiences for the entire family, including the Great Park Pumpkin Harvest and the Flights & Sounds Summer Festival. With its approximate 1,300-acre master plan, the Great Park is the centerpiece of the redevelopment of the publicly-owned portion of the 4,700-acre former Marine Corps Air Station El Toro. For more information, please visit ocgp.org.