Wendy Haase, Director of Tourism Marketing
Destination Irvine

Visitors Add More Than a Half Billion Dollars to the Local Economy in 2013

Irvine, Calif. May 8, 2014 - Destination Irvine released statistics from the 2013 Visitor Impact report conducted specifically for Irvine. In 2013, traveler expenditures for Irvine came to an estimated $522 million, an increase of nearly 2 percent over 2012. The travel industry contributed $28.7 million in local and state taxes.

"At Irvine Marriott, we partner with Destination Irvine to aid in the branding and promotion of the city as a preferred overnight destination for groups, sports events, leisure visitors and business travelers," said Scott McCoy, General Manager. "The sales and marketing goals of the organization help reinforce our core values of ‘Travel Brilliantly' and are designed to enhance the economy of the city through sustained growth in tourism spending, resulting in an increase in economic impact."

Irvine's major visitor spending categories are as follows:

Spending Categories Percent of Total Spending
Spending in Irvine
($ Millions)
Food & Beverage Services 29%
 24%  $125
Arts, Entertainment & Recreation 
18%  $96
Transportation      8%  
 Total Spending in 2013   100% 

"The impact of the multi-million dollar Irvine travel industry extends well beyond the hospitality sector. Many businesses that primarily serve local residents, such as those in arts, entertainment, recreation, and retail, also benefit from visitor spending," said Bill Klein, Project Manager, Dean Runyan Associates, Inc. "This spending generates jobs for local residents and tax revenue for the city."

The travel industry supported 5,490 Irvine jobs and was responsible for adding $193 million in wages to the local economy.

It is estimated that without visitor spending, resident households in Irvine would each pay $350 more a year in state and local taxes.

These numbers are estimates from the Irvine Visitor Impact Report, Calendar Year 2013, a tourism economic impact study conducted by Dean Runyan Associates. Dean Runyan Associates also conducts the California Travel Impacts by County reports for Visit California.

The full report can be viewed at

About Destination Irvine
Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment through a Hotel Improvement District (H.I.D.), positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.