Irvine Hometown Pride


Destination Irvine in conjunction with National Travel & Tourism Week, May 4-12, is asking Irvine residents to share their hometown pride with visitors. 

Residents leave a comment below (scroll down) that tells visitors why your hometown is the best place to visit and share your favorite, not-to-be-missed in Irvine.

Is it a shopping trip to the Irvine Spectrum Center? Drinking a sea salt coffee from 85C Bakery? Experiencing a free summer concert at William R. Mason Regional Park? Whatever you love to do in Irvine, chances are a visitor will enjoy too.

Residents submitting a comment will be entered to win gift certificates from various Irvine restaurants. See below for participating restaurants.


  • Comments are welcome between now and May 12, 2013.
  • Comments must be positive and contain no vulgarity. This is an opportunity to share what you love to do in Irvine, not to gripe about politics, etc.
  • Public posting of comments submitted are the discretion of Destination Irvine.
  • Those submitting a comment must include an email address. These are not made public, but used to contact you if you are a winner.
  • Submit a comment as often as you like.
  • Duplicate comments will not be posted nor count toward the random drawing.
  • Comments become property of Destination Irvine and can/will be used in marketing materials including Visitors Guide, website and social media channels along with public relations (press releases).
  • Comments should be from Irvine residents only.
  • Winner(s) will be selected the week of May 13, 2013 and notified by email.

Thanks to our participating restaurants:

 6ix Park Grill  Andrei's      Chakra Cuisine  Luna Grill Paradise Eat  

Paul Martin's Seasons 52


What is National Travel & Tourism Week?

The first full week of May is annually recognized as National Travel and Tourism Week, a tradition first celebrated in 1984. Localized events are presented in cities, states and travel businesses nationwide to champion the power of travel. It was established as National Tourism Week when the U.S. Congress passed a joint resolution in 1983 designating the week to be celebrated in May. In a White House ceremony, President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with "the appropriate ceremonies and activities."

Since its establishment, the U.S. travel community has collectively marked the event in a number of creative ways, from staging local rallies and conducting media outreach to securing proclamations and resolutions from local legislative bodies.

Importance of Tourism to Irvine

The visitor industry plays an influential role in shaping Irvine's economy, attracting more than one million domestic and international travelers annually for business and leisure.

In 2011, visitors spent $498.9 on accommodations, dining, arts, entertainment, recreation, shopping and transportation; this is an increase of 6.4 percent over 2010.

Tourism industry spending supports approximately 5,340 jobs in Irvine and is responsible for adding $177.3 million in wages.

In addition, the tourism industry contributes $27.4 million in local and state taxes.

Travel and Tourism is one of America's Largest Industries
  • Generated $1.9 trillion in economic output, with $813 billion spent directly by domestic and international travelers that spurred an additional $1.1 trillion in other industries.
  • Directly generated $124 billion in tax revenue for local, state and federal governments.
  • Each U.S. household would pay $1,055 more in taxes without the tax revenue generated by the travel and tourism industry.
  • Direct spending by resident and international travelers in the U.S. averaged $2.2 billion a day, $92.8 million an hour, $1.5 million a minute and $25,700 a second
Travel and tourism is one of America's Largest Employers
  • Supported 14.4 million jobs, including 7.5 million directly in the travel industry and 6.9 million in other industries.
  • 1 out of every 8 jobs in the U.S. depends on travel and tourism.
  • Generated $194.6 billion in payroll for those employed directly in U.S. travel.
  • Travel is among the top 10 industries in 47 states and D.C. in terms of employment.
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About Destination Irvine

Under the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment tax through a Hotel Improvement District (H.I.D.), positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.

Mission Statement

As the official Destination Marketing Organization for Irvine, the mission of Destination Irvine is to partner with the tourism and hospitality industry to brand and promote Irvine as a preferred overnight destination in Southern California for groups, sports events, leisure visitors and business travelers. Destination Irvine's goals are designed to enhance the economy of the city of Irvine through sustained growth in tourism spending, resulting in an increase in economic impact.