The current exhibit at the Irvine Museum takes you on a road trip to some of the West's most scenic spots, without ever getting in your car.
Scenic View Ahead: The Westways Cover Art Program, 1928- 1981, is one of the largest exhibitions of works from the Westways cover art program ever mounted. Westways is the member magazine of the Automobile Club of Southern California.
The cover art program began in 1928, with the Auto Club commissioning paintings from major artists working in Southern California for the cover of each issue of its member magazine. With 55 artworks on view, The Irvine Museum's exhibition traces prominent styles of art through most of the twentieth century, such as California scene painting, Pop Art, and assemblage art.
Started in 1909, Westways was originally called Touring Topics. One of its early editors, Phil Townsend Hanna began the program to commission art in 1928.
His move reflected a shift in the magazine's content from automobile-related topics to a broader interest in cultural and recreational activities.
The magazine's covers were intended to mirror the breadth of interests and backgrounds of its readers, the Auto Club members.
Hanna wanted to encourage readers to explore the scenic wonders of the West. Some are less known...some are very familiar..
Scenic View Ahead shows an evolution of artistic expression; from plein air to scenic watercolor to graphic design. As a result, visitors to the Irvine Museum are taken on an artistic and cultural journey through the region's history.
THE IRVINE MUSEUM
18881 Von Karman Avenue, Suite 100 Irvine, CA 92612
Tuesday-Saturday: 11:00 a.m.-5:00 p.m.
The museum is closed Monday, Sunday, between exhibitions, and for major holidays
Admission to the museum is FREE