The Hello Kitty Cafe Truck is coming to the Irvine Spectrum Center, this time as a pop-up cafe expected to be open to the public any time now (was slated for late November) through 2016. Who knows, if it's as popular and in demand as the cafe trunk, maybe it will be sticking around more permanently past 2016.
The pop-up cafe is designed within a metal shipping container with your favorite Sanrio characters adorning the interior and exterior of the shop. Hello Kitty Cafe Truck fan favorites such as the mini cakes, macarons, doughnuts and bow shaped water bottles, alongside an expanded offering of sweets, daily tea service, artisanal sodas, and specialty coffee drinks brewed using Portola Coffee Lab coffee will be available.
The pop-up cafe will have a fast-casual setting, inviting guests to pop in & out quickly for a sweet snack -or to stay & enjoy their treats & coffee at a few high top tables located inside the container. Hello Kitty and her friends will welcome customers into the coffee shop space with bold character graphics adorning the exterior and interior panels. The cuteness continues inside of the pop-up cafe with modern fixtures and colorful displays throughout.
"The response from the Hello Kitty Cafe Truck appearances at Irvine Spectrum Center has been so phenomenal," said Easther Liu, chief marketing officer for Irvine Company Retail Properties. "We're looking forward to providing a year-long experience for our guests and die-hard Hello Kitty fans with the Hello Kitty Cafe Pop-Up."
Sanrio will expand its food service venture in the U.S. late next year, with the opening of a permanent Hello Kitty Cafe location at an as of yet undisclosed Southern California location. Fans can stay up-to-date on goings on at the pop-up café, as well as with Hello Kitty Cafe Truck appearances, by following on Facebook | Twitter | Instagram.
670 Spectrum Center Dr., Irvine, (949) 753-5180, www.shopirvinespectrumcenter.com
Check out my experience at the Hello Kitty Cafe Truck here.
Images via Hello Kitty Cafe Truck / Store Rendering via Cornerstone Communications