February 10-28 mark the Lunar New Year 2021! Diamond Jamboree, South Coast Plaza and Fashion Island are hosting special promotions and presentations to celebrate the Year of the Ox! Check it out:


Is celebrating the Lunar New Year with BCD Tofu House on February 12. Bring your friends and family for a fun drive-in movie event! Pricing includes a special menu.


Discover special products and offers to mark the Lunar New Year from South Coast Plaza boutiques and restaurants. Enjoy a dazzling exhibit in Jewel Court and a virtual presentation beginning February 10. 

Gifts are traditionally given during Lunar New Year events as a way to attract prosperity or good fortune for the coming year and might be as inexpensive as a box of candy or as spectacular as a six-figure watch.

Many luxury brands honor Lunar New Year with exclusive products showcasing either the animal or the element—and sometimes both—that represents the new year on the Chinese calendar. For 2021, that’s the ox and metal, a combination that’s especially alluring for the watch and jewelry brands. From Harry Winston watches to Jo Malone London fragrances, Sugarfina candies and everything in between.


Join Fashion Island in celebrating with unique one-of-a-kind Year of the Ox photo moments throughout the center along with special promotions from retailers and restaurants through February 28.


Enjoy Fashion Island's NEW! Lunar New Year experience for fun photos and videos with augmented reality characters. Plus, enter for a chance to win a prize!

Visit Fashion Island now through February 28 for a safe, contactless - and FUN! - photo experience with augmented reality characters and backgrounds: an ox, cherry blossom tree, and lanterns.

Find the signs in the courtyards (hint: they say “Scan for a Lunar New Year Surprise!”) and scan the QR code with your mobile device to activate the experience. 

Plus, enter for a chance to win a Fashion Island tote bag filled with goodies plus a $200 FIG & OLIVE gift card!** To enter the sweepstakes (1) visit all three Lunar New Year Augmented Reality (AR) stations and post your AR photos on your Instagram, (2) follow @FashionIsland and (3) tag @FashionIsland and #FILunarNewYear in your post.


Click here for a complete list of events