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About Destination Irvine

Under the City of Irvine, Destination Irvine, funded by a self-imposed assessment tax through a Hotel Improvement District (HID), positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.

Staff

Destination Irvine Staff are members of the following organizations:

CVB Overview

It may be too simple to say that bureaus sell cities; but in reality, that is their primary mission. Convention & Visitors Bureaus, or CVBs, are charged with the task of developing an image that will position their cities in the marketplace as a viable destination for meetings and visitors. CVBs have another crucial role as well: that of working with meeting and travel planners.

The importance of this role can be seen through several key services the CVB offers:

CVBs solicit and service conferences and other related group business as well as engage in visitor promotions, which generate overnight stays for a destination, thereby enhancing and developing the economic fabric of the community. These goals can be realized through a variety of responsibilities delineated within a CVB’s marketing program. Such programs tend to cluster around the following broad goals: to prospect, nurture, encourage, and invite associations and corporations to hold meetings and/or events in the city.

Other Objectives Include:

CVBs have a sensitive and important role to play in the leadership of the travel and tourism industry within a community. Without the dynamic and professional role of a CVB, a city is less likely to have an image in the marketplace among meeting planners and groups. As a result, the city will not gain the benefits that occur from having visitors spending time and money in their communities.

Bringing together local political, civic, business, and tourism industry representatives requires skilled and sophisticated leadership. Those bureaus which have been most consistently successful in their marketing endeavors have been those which have sought and obtained that kind of quality personnel.

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